Photoshop Post-Processing
If you're testing new colors on a product, you probably turn to Photoshop for the job. And if you need to change only the product color without affecting other elements, there are a few different techniques to consider—such as using a simple masked Hue/Saturation adjustment layer. However, one of the quickest and most effective methods is to make a selection of the object and apply a color layer. This approach is not only fast and easy but also offers excellent control, letting you fine-tune the color to achieve the perfect result. Today, I’ll show you how to easily change an object’s color in Photoshop with a simple selection and just two adjustment layers.
Open your image in Photoshop.
Select the "Object Selection Tool" and draw a rectangle around the object you want to change the color to.
With the selection active, press Ctrl+J on your keyboard to make a copy of the selected area in a new layer.
Go to Window > Adjustments > Desaturate.
Go to Layer > New Fill Layer > Solid Color. Name this layer as "Object Color", be sure to check the "Use Previous Layer to Create Clipping Mask" option, Select "Color" under the "Mode" dropdown menu and click OK.
In the color Picker window, choose any color you wish for your object and click OK. In this case, I will set mine to #AD8997
Go to Layers > New Adjustment Layer > Levels.
In the Levels Properties panel click on the "Clipping Mask" icon.
Lastly, decrease the Highlights and Midtones levels according to your image to bring back the shadows.
Now that you know how to easily change the object colors in Photoshop, you can pick any color you like in the Color Picker window and, if needed, adjust the shadows and highlights using the Levels panel.
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